News Bites

  • The new era of customer expectations

Delegates at the Loyalty 2012 conference in Berlin highlighted several notable trends in the travel industry - which are simultaneously being echoed by travel companies around the world - with regard to how customer expectations of loyalty and loyalty programmes are changing, according to Janet Titterton, business planning director for Collinson Latitude.

Read more >

05.04.2012

  • Retail of the future: Loyalty Royalty

Customer churn is costly, so loyalty and rewards programmes are increasingly seen as wise investments. Greater incremental revenues and lower customer churn are fully achievable in the utilities sector.

Read more >

08.03.2012

  • Loyalty coming of age for LCCs

Janet Titterton, director of Collinson Latitude, a global provider of ancillary revenue products and services, argues loyalty programmes offer great potential to low-cost carriers.

Read more >

21.02.2012

  • Collinson Latitude calls on the travel industry to re-ignite customer engagement

As 2012 shapes up to be a competitive year for companies in the travel industry, Collinson Latitude, a global provider of incremental revenue products, is calling on airlines and hotels to re-ignite their loyalty programmes to reflect changes in consumer behaviour.

Read more >

01.02.2012

  • Collinson Latitude calls for mobile operators to anticipate customers' needs and offer real value

Collinson Latitude, a global provider of incremental revenue, membership and loyalty products, is calling on mobile operators to capitalise on their customer data insights by delivering reward programmes that better anticipate customer needs.

Read more >

13.01.2012

  • The Collinson Group chairman Colin Evans wins lifetime achievement award

Colin Evans, chairman of The Collinson Group, has been awarded the ‘Loyalty Lifetime Achievement Mega Award’ at the prestigious 2011 Travel Mega Awards in Miami.

Read more >

08.12.2011

  • Low-cost carriers should embrace loyalty, says Collinson Latitude

Collinson Latitude, a global provider of incremental revenue and membership products, is arguing today, on the eve of the Mega Event 2011 travel industry summit, that loyalty programmes are fully compatible with the low-cost carrier (LCC) business model, and that loyalty is a vital part of differentiation for the coming generation of LCCs.

Read more >

29.11.2011

  • New Collinson Latitude survey shows the future for travel industry ancillary revenues

A new survey from Collinson Latitude, a global provider of incremental revenue and membership products, reveals many travel industry businesses anticipate a change in ancillary revenue strategies next year, with more emphasis on up-selling and cross-selling.

Read more >

28.11.2011

  • Collinson Latitude calls for travel industry to reignite loyalty programmes

Collinson Latitude, a global provider of incremental revenue products, is calling on the travel industry to embrace evolving technologies and reignite their loyalty programmes. Travel industry loyalty reward programmes have seen a 31% decline in active participation since 2007. On average, only a third of loyalty programme members regularly redeem their loyalty currency, leaving many customers cold to their brand’s programme.

Read more >

24.11.2011

  • Collinson Latitude launches new reward platform to payment card issuers in the Middle East

Collinson Latitude, the leading global provider of revenue products and services, has launched a new reward platform to enable credit card issuers to reward customers for shopping online with bonus points or cash-back.

Read more >

17.10.2011